To make this possible, it is necessary to build tailor-made communication , perfectly tailored to the characteristics of the customer - user. Even better if it is the latter who contributes to the creation of such content. After all, there is nothing more personalized than something that we have created ourselves: it is the phenomenon of the so-called prosumer . This word indicates a hybrid subject, born with the advent of the internet, which combines the characteristics of the producer ( producer ) and the consumer ( consumer ).
for example, when, within the e-commerce section of a brand, we decide how to customize (precisely!) a product that we want to buy. The prosumer by his very nature does not want to have a passive role, but demands to participate actively in the production phases , building his own consumer product and, why not, also the communication.
Every digital narrative must take this into account and build content that afghanistan consumer email list is no longer “product-centric”, but on the contrary focuses attention on the customer, their needs and their peculiarities. Video, relevance, personalization. From the union of these three precious insights a simple and surprising intuition is born: using electronic invoicing to reach your customers with content that has the characteristics described above.
If this were possible, it would be an extraordinary result. In fact, customers could be reached periodically by content that necessarily interests them, namely invoices. But differently from usual, they would not be in analog format, but in digital and, moreover, they would be video invoices.
Perhaps these videos could address customers by name and have different content for each customer, based on the type of invoice or perhaps the type of customer you’re talking to (is it a new customer? Is it a customer close to their renewal date? Is it a customer who might be interested in reviewing the terms of their contract?).
It can be assumed that content of this type will be enjoyed until the end by users, whose attention can be said to have been captured. However, to avoid that the user is relegated to a role of spectator, therefore purely passive, one can think of letting the user decide what to see and what not. In other words, creating a dynamic narration . The user will decide what to see of the video and in what order, in such a way as to build a version of the video invoice as close as possible to their needs.
All of what has been outlined so far is not desirable, but it is already possible.
Doxee Pvideo®
If, on the one hand, Doxee allows you to quickly and effectively manage electronic invoicing through the dedicated service (so-called pX), on the other hand it opens up a significant communication opportunity, precisely with services such as Doxee Pvideo®.
This service allows all companies to create personalized videos that integrate customer communications in an innovative and engaging way.
In the case of electronic invoicing, for example, the data relating to the transaction can be communicated to the customer himself through a personalized video, which directly addresses the recipient. In this way, users can be reached with highly relevant content, since the invoice concerns them directly.
Not only that.
The Doxee Pvideo® system is particularly functional in terms of customer care . By being able to choose what to see, users can also report malfunctions or problems and find immediate answers or quick directions to get assistance in the video. In this way, the customer has the feeling of being listened to and receiving a timely solution to their problems or needs.
The digital innovation provided by the Doxee Pvideo® service is capable of making digital invoicing a tool for strengthening the relationship of trust and loyalty with your customers , thanks to alternative and therefore strongly positioning forms of communication.
In light of all this, it can be said that electronic invoicing is not only an opportunity to rethink all internal management procedures within companies so as to move towards a digital transformation that makes them leaner, simpler and safer, but it is also an unrepeatable marketing opportunity.
As always, those who have the foresight to understand this in time and not be caught unprepared on January 1, 2019, will have an undoubted competitive advantage over everyone else, which will also translate into terms of positive reputation , a very precious currency in these times of social and digital marketing .
Choosing a valuable partner, such as Doxee, who with professionalism and experience is at the company's side in this delicate phase, with effective and innovative solutions, is not only strategic, but even necessary.
Doxee paperless experience – Doxee px – allows you to manage multichannel production and sending of documents, as well as including a compliant electronic invoicing and digital archiving system. Find out more: