Verify translations with native speakers

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Start by analyzing each region to understand its cultural norms and nuances, which go beyond just language differences. You can then use these insights to help design the customer experience in new markets.

Localization is crucial to your customer acquisition strategy
In today’s highly digital world, your website is the face and personality of your brand and your most valuable marketing asset. Therefore, when a business begins to expand into new regions, website localization is no longer a nice-to-have, but a vital task.

Studies show that people are quick to leave a website if it’s difficult to use, hard to understand, or not available in their native language. In fact, 40% of customers don’t shop online in a foreign language.

By localizing your website, you can remove any friction that might italy b2b leads cause consumers to abandon your site while building a personal connection with them—key to your customer acquisition strategy. While using multiple languages ​​on your website is a must-have, translating languages ​​is only one part of localizing your website.

Customizing your website for the different regions you serve should apply to all elements of your website —from the images and content displayed, to the style, layout, and colors on your site.

Website Localization Best Practices
Website localization is one of the biggest drivers of customer satisfaction in new markets: 56% of online consumers say having information on a website in their own language is more important than price.

It also offers a low-investment, high-return marketing strategy that your team has full control over. By tailoring your website content to different audiences , you can also increase the effectiveness of your messaging and targeting. Localization can also increase website engagement, improve conversion rates, and increase customer loyalty.

But in order to benefit from website localization, teams need to develop a foolproof localization strategy that helps them achieve their goals. Below, let’s explore some best practices that businesses can start implementing right away to get localization right.