When one party grows stronger than the other

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The key to navigating this evolution is maintaining what Slim calls a mature perspective. She advocates wanting your partners to succeed, whether you're directly involved in their journey or not. This generous mindset allows for natural growth and change while maintaining positive relationships, which may yield unexpected benefits down the road.

For example, consider Slim’s experience denmark email list transitioning from Keap to ConvertKit. Although she was a loyal customer and had a strong relationship with the Keap team for many years, she eventually realized that her business needs aligned better with ConvertKit's vision. The decision to make this change stemmed not from dissatisfaction with the existing relationship but from a thoughtful assessment of where her business was headed and how best to meet her clients' needs.

Pamela Slim is a business coach and agency owner who helps thought leaders build certification programs based on their intellectual property. She is the author of several books, including The Widest Network: Unlocking Untapped Markets and Discovering New Customers in Front of You, and the host of The Broadest Network Podcast. Connect with her on LinkedIn.

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