Integrate online and offline marketing

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With the advent of blogs and social media, everyone on the Internet has their own voice, making it harder for brands to influence market thinking.

Therefore, brands that adopt Marketing 4.0 must understand belgium phone number resource that they no longer have power over your image, since consumers are the ones who shape it.

In that sense, you must learn to deal with chaos and bad customer reviews. I understand that your business is run by people and to err is human.

Kotler argues that in Marketing 4.0, online and offline strategies have to work as a whole, given that consumers value their digital experience but have not yet abandoned physical resources when it comes to purchasing and consuming.

Your brand must create complete experiences so that each user can go from the digital world to the real world and that this favors its results.

The omnichannel methodology is a perfect example of how this can work, since if the customer wants to start their contact through social networks and end up buying in the physical store, they can do so without any problem!

Don't forget that Marketing 4.0 is about immersing your business's actions in digital environments, but without forgetting what works and gives results from the previous stages.