Divide your sample group randomly

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4. Decide what you want to evaluate
There are several things you can decide to try. You don't have to limit yourself to just images or text size, for example.

Look at the different elements of your marketing resources and their possible belize phone number resource alternatives for design, wording and layout of elements.

To have more conclusive results, it is important to evaluate two or more identical audiences.

You can, for example, automatically split traffic between variants so that each has a random sample of visitors.

6. Establish control versions and treatments
In any experiment, you need to maintain a version of the original item you are testing. When A/B testing, set your version without modifying the “control” version.

From it you can produce variants, which will be the landing pages that you will evaluate taking your control version as a reference.

7. Measure the lowest possible part of your funnel
A/B testing can have a significant effect on the bottom line. You might even find that a landing page that converted less actually generated more sales.