But why hasn't anyone learned from their studies?

[israt9623525]

SearchMetrics has been the authority on SEO correlation studies for almost a decade. People talk about them, read them, share them, and presumably learn from them. However, everyone has to do a little cherry picking.


Check this out. In their 2013 study they reported that the keyword correlation in the title was 0.00. This was when Google's algorithm was thought to be less intelligent than it is today. correlation of keywords in title In 2014 they found a correlation of 0.


02, still meaningless. Ranking Factors 2014 Finally, in 2016 a correlation of -0.04 was found. General ranking factors in 2016 Ultimately, for the last six years it has been said doctor phone number list that the keyword in the title does not correlate with good rankings.


Ahrefs actually found a decent correlation in their 2016 study. The data seemed very biased, which is why the analyst’s comment clearly said, “But will using an exact match keyword in your page’s title tag make it rank better? Probably not!” Finally, my 2017 correlation study found no basis for keyword in title as a ranking factor.