The logic of generating BtoB leads on the internet is quite simple: good natural referencing generates more traffic which itself generates more leads once they are converted and qualified.
The powerful arrival of mobile impacts this linear logic on 3 levels and will therefore accelerate the changes linked to BtoB digital prospecting.
1st level : traffic growth.
Mobile has multiplied and popularized the possibilities of accessing the popularized Internet. It is a major contributor to traffic growth. In 1995, at the very beginning of the web, only 32% of Americans owned a computer. Today, 85% of Americans own a smart phone whose capabilities are much greater than those of computers in 1995. By giving more weight to mobile in its natural referencing, Google is only adapting to a market reality. Giving mobile capacity to your site will increasingly condition its success in terms of traffic but also in terms of natural referencing and, by ricochet, act on its capacity to generate BtoB leads. thailand whatsapp data
2nd level: BtoB lead generation with local connotation
It is estimated that nearly 25% of queries made on Google have a local connotation (source: Journal du Net) . This figure should logically increase with the many new services using geolocation. The development of mobile will therefore induce more traffic for Internet users looking for local solutions. For SMEs selling in restricted catchment areas, mastering BtoB lead generation will therefore depend on their ability to be visible on the Internet from their prospects' mobile.