How to use HLR query data in business and marketing?

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tmonower111
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Joined: Tue Jan 07, 2025 4:30 am

How to use HLR query data in business and marketing?

Post by tmonower111 »

Data cleaning and target audience segmentation
It doesn't matter what niche the business belongs to and what segment it operates in: B2B or B2C. Any customer base requires updating. Optimally, once a month.

In the period between advertising campaigns, subscribers change their phone number, temporarily do not use a SIM card, move abroad and switch to a local provider. Therefore, with the help of requests, you can temporarily or permanently delete “frozen” numbers.
Based on customer location information, marketers develop a tailored advertising campaign tailored to the specifics of the local consumer market.
Fraud Prevention
Legal entities, like individuals, are vulnerable to fraudsters calling corporate and personal numbers.

If you encounter missed calls and doubt the safety of dialing them, use HLR queries. They determine who called you: a real person or a fraudster. The latter use virtual numbers.

If the HLR request does not provide data and the number cyprus b2b leads status is "unavailable", it is a virtual number. It probably belongs to an attacker.

Saving budget on advertising campaign
One advertising SMS contains on average 100 characters. The cost of sending a message will cost approximately 10.50 ₽.

Let's simulate a case.
There are 100 thousand customer numbers in the database. The total cost of mailing through popular services will be slightly more than 1 million. At the same time, you do not know which messages will actually reach users.

As practice shows, HLR queries find from 5 to 30% of inactive clients. Accordingly, companies planning to launch mass mailings can save up to 30% of the budget cost.

By using the HLR request service, a business saves several hundred thousand and redistributes cash flows to the most important projects and needs: purchasing expensive equipment for the enterprise, investing in profitable startups, etc.
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