Why WhatsApp is a Good Fit for Business

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Each day, over two billion people worldwide use the WhatsApp messaging platform to send over 75 billion messages. Although the majority of WhatsApp users are in the younger age brackets, globally some 27% of 35 to 44-year-olds are on the app.

Due to the belgium telegram prevalence and popularity of this platform, enterprise users can potentially benefit greatly from adopting its commercial variant, WhatsApp Business.

Among the good reasons for doing so are creating brand awareness, extending the reach of your brand, improving customer support, and enabling consumers to discover the products and resources you have to offer, through a communications medium that they trust, and habitually use.


What follows is a nine-step action plan that will empower your particular enterprise to get the most out of WhatsApp Business – within the context of a larger holistic business communication strategy that encompasses all the channels that consumers and stakeholders use to interact with your brand.

This might for example involve supplementing the functionality of WhatsApp with other communications media such as bulk SMS or SMS API (Application Programming Interface) technology. Your enterprise might also expand its geographical presence on the platform through the use of virtual phone numbers.

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