By segmenting your market, you can create more targeted messages and products.

[shaownhasan]

target specific identities

Narrow focus to a specific subset of the market. This hong kong email list approach, which Nick calls “identity marketing,” involves positioning your product or service towards a specific type of customer.

For example, Nick retargeted his coaching program from general Facebook advertisers to specifically targeting Shopify store owners with at least $10,000 in monthly sales. This allowed him to double his price (from $500 to $1,000 per month) and attract better quality clients who were easier to work with and had better results.

This often allows you to charge high prices and work more efficiently. However, be careful not to segment your market too early. When your market isn't big enough, this can limit your growth. This is a strategy that needs careful consideration and testing.

Practical Tips for Implementing Emotionally Resonant Facebook Ads
As you begin to apply these emotional advertising techniques, keep these tips in mind:

Test video and image ads. Nick has found both ad formats to be successful, so experiment to see which works best for your audience. Video is particularly effective for demonstrating how a product works or showing an emotional shift. However, well-crafted image ads are also very effective and may be faster to create.