Benefits of measuring a company's digital strategy

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Continuously optimizing processes and actions, adapting to the circumstances and demands of our audience, can accelerate the achievement of objectives. And to enjoy the benefits of measuring a company's digital strategy , we need technological tools that meet our needs.


How to Measure Project Results: Digital Analytics Plan
The indicators to measure the results are the KPIs that must be list of ghana consumer email previously defined. With them you can configure your analysis software according to your interests and see if you get the expected ROI . The easiest way is to set up a dashboard where all the data sources from which we need information are connected: social networks, email, web or telephone service.

It is also important that dashboards are personalized based on the person on the team who accesses them, so that they only show the most important metrics based on their specific job. A Project Manager, for example, will not have the same interface as an Operations Manager.

Omnichannel is another challenge to manage: the user is always the same, even if he uses different channels, and the integration of different analytical tools to be able to follow the user experience without duplication gives us much more complete information on his behavior.

Below we list some of the tools that allow us to obtain good results in the analysis and therefore help us to make the right decisions.

Data Studio
Data Studio is a Salesforce technology solution for finding quality audiences, collecting and storing business data. It is particularly focused on creating bigger and better audiences for marketing campaigns and offers an intuitive interface and compatibility with other data sources