Keep one thing in mind: if you want to talk to everyone, you end up talking to no one. What does that mean? More money spent with no return.
So, when you run an ad, think carefully about your target audience . Who are the people most likely to be interested in what you’re offering? What is their age, gender, city, and social media?
Avoid overlapping audiences
Don’t be fooled by the myth that you need to target just one audience for your ads. In reality, it’s best to classify your target audience into different groups and have specific strategies and ads for each one.
However, a common mistake is forgetting to switzerland phone number resource properly separate these groups when segmenting.
What does the business need to do? When targeting the second ad, it must exclude the audience from the first.
Diversify creatives
Take note! Having just one way to grab your audience's attention is not enough! Even if you have excellent audience segmentation , there are things that you can't directly target in your audience. For this reason, you need to compensate in different ways to try to captivate people and reduce the cost per lead .
How? Bring what we call your ad creative, that is, media content , such as:
photo;
text;
video;
image.
Monitor ad frequency
What to do when an ad's frequency is high? Well, high frequencies are generated by a high investment in a small audience. When all users in an audience have been reached and there is still investment left, the ad is shown again to the same people, in order to spend the remaining budget.
The solution is to review the two existing ads, reallocating the investment from that ad to another or increasing the audience for it, compared to your other ads.
Conclusion
Now you know how to reduce the cost per lead and how this can be effective for your marketing strategy . However, it is important to remember that a cheap lead is no guarantee of success, right?
After all, the ultimate goal is not to get leads , but to get customers. In other words, there’s no point in saving so much when it comes to generating leads if you don’t get any sales from them. More than cheap leads , you need qualified leads ! Do you need help with automation services? Then, get to know Hubify’s solutions !