Eduardo Berrocal, for his part, has reviewed the content of the book, with the examples and advice it contains and the way SMEs evaluate for themselves the success of their projects, or even the tools to organize the warehouse or take out orders in each transaction.
And practical way, using the example of 1,000 SMEs, all the elements that must be taken into account when starting an online sales business: market, legal framework, organizational keys and moj data logistics processes, online marketing, customer acquisition and loyalty techniques, channels, etc.
Finally, Gonzalo Díez, in his speech, stressed the involvement of Red.es, making a commitment to implement measures that favour e-mail, from the positioning of companies on the Internet to transactions. In this way, SMEs that want to enter the world of e-commerce can find help from the Administrations.
The publication of the book has been possible thanks to the support of the Ministry of Industry, Tourism and Trade, through the Avanza Plan.
Although it is clear that Spanish companies are increasingly adopting new technologies, this evolution is not as pronounced in terms of the implementation of electronic commerce. The data referring to the practice of electronic commerce show great differences between companies.