Collaboration with the sales department

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Utilize tools such as MA and access analysis
summary
What is B2B marketing?
BtoB is an abbreviation for Business to Business, and BtoB marketing is a term that refers to the strategies and processes for smoothly conducting transactions between companies. While the purchasing behavior of ordinary individual afghanistan phone number resource consumers is influenced by emotions, transactions with companies tend to require rationality, as many of these transactions are related to the success and management of the business.

In addition, the decision-making process leading to a purchase is also different between individuals and businesses. With individual customers, the decision is made by the individual, but with businesses, multiple people in charge must be persuaded before the purchase decision is made.

Comparison with other marketing
There are various types of marketing, such as BtoC and digital. Below, we will explain the differences between BtoB marketing.

Differences from BtoC marketing
BtoC is an abbreviation for Business to Customer, a term that means that a company does business with an individual. The difference between BtoB and BtoC is whether the business is conducted with an individual or a company. In addition, the unit price per customer is higher in BtoB than in BtoC, and the larger the company, the more people involved in purchasing decisions tend to be involved. Therefore, multiple decision makers must be convinced.

Differences from digital marketing