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The debate is intensifying over how they should interact on platforms like Facebook and Twitter. How does the informal, personal nature fit with the impartial or objective approaches practiced by many media brands? As was the case last year, around half or more of respondents in most countries believe that journalists should stick to reporting the news, but a sizeable minority believe that they should be allowed to express their personal opinions on social media at the same time, especially younger ones.



While some media outlets are tightening social media guidelines, they are thailand phone number library facing resistance from younger journalists who have a different perspective and are trying to push the boundaries. Diversification of access Access to news continues to diversify across generations and cultures. Across all markets, less than a quarter (23%) prefer to start their news journey with a website or app , down nine points since 2018. 18-24 year-olds have an even weaker connection to websites and apps, preferring to access news through secondary channels such as social media, search and mobile aggregators.


The younger generation that grew up with social media is very different than the one that came before them – with a much weaker connection to traditional brands.