Additional KPIs for a director:

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The listed stages of work are integral steps on the way to a successful and effective advertising campaign, carried out by experienced directors and qualified Internet marketing agencies, and are the key to the success of setting up and running contextual advertising for customers of the Internet marketing agency Convert Monster.

The range of tasks of a director and a contextual advertising agency also determines the list of KPIs for a director.
As with other traffic attraction specialists and teams, the following requirements are imposed on a contextual specialist:

the volume of targeted traffic attracted to the mongolia company email list site by advertising,
number of leads collected,
conversion rate into qualified leads (demonstrates the quality of the traffic attracted) or a specific number of qualified leads,
cost of attracting a lead/target (conversion) action,
effective budget expenditure within the framework of the approved plan (the task of the director is not budget savings, but effective expenditure with the provision of the best result),
ensuring timely replenishment of the advertising account (excluding the suspension of advertising campaigns),
organizing a site operability check (notifying the customer when a resource is disconnected for technical reasons, for example, due to late payment for hosting) and the correct operation of forms on landing pages.



conversion rate (the ratio of the number of conversions/leads to the number of attracted users) - complements the number of collected conversions and the conversion price,
number of ad impressions - important for events aimed at promoting a brand, product, audience reach (rarely used specifically for contextual advertising),
average cost per click (significant when launching advertising campaigns aimed at audience coverage, ensuring initial contact, and collecting audiences for retargeting),
timely submission of reports,
a monthly list of recommendations for increasing conversion on landing pages,
a plan for changes in advertising campaigns (at the level at which changes must be agreed with the customer).
The specific composition of KPIs for a director is agreed upon before the start of advertising campaigns with a marketing agency or specialist contractor and is determined depending on the goals and purpose of the advertising campaigns. The selected KPIs are included in regular reports on the work done.