Analysis of competitors' advertising consists of five stages:

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Evaluation of competitors' positioning, ads and advertising campaign budgets is one of the key elements of competitive analysis. Budget and traffic evaluation are mandatory when planning the launch of Yandex Direct.


identifying key competitors,
analysis of competitors' advertising using special services,
studying the advertising results for the keywords that competitors use,
studying the advertising results for user queries nepal company email list that, in your opinion, are suitable for you to display advertising (if they are not included in the lists of competitors' key phrases),
structuring and analysis of collected data.
In this article, I will dwell in more detail on the second stage - "analysis of competitors' advertising, collection of key queries and evaluation of competitors' budgets in contextual advertising".

At the first stage, we define a list of companies whose advertising activity we will monitor: these are companies operating in the same niche, with similar segments of the target audience, offering a similar product or covering the same needs as your product or service. It is important that you and your competitors overlap in terms of target audience, including geographically.

At the second stage, we will need the Yandex Direct analytics service. I use SpyWords for these purposes - a convenient tool that has limited free functionality, but for full-fledged work you need a paid version. The service is suitable for collecting information about advertising in Yandex search, which is launched by competitors.