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January 242024 • 3 min read Share this post Account-Based Marketing for Targeted B2B Decision In the ever-evolving landscape of B2B marketingtraditional methods may no longer yield the results we need. It's time for a revolution. Enter account-based marketing (ABM)a targeted approach that allows businesses to engage decision-makers at an individual level. By using ABM in your B2B strategyyou can customize your outreachcreate better connectionsand increase conversions. This article explores account-based marketing's power and its potential to transform your B2B lead generation strategy.