Quite a few people raised their hands

[shaownhasan]

Vajre also stated in the session that ABM is not a tool or a tactic, but a systematic strategy to make an organization, including marketing, sales, and customer success, successful. In other words, ABM is a natural and existing framework in B2B.

There is friction between marketing and sales. They don't get along. They don't work well together. These problems are common all over the world, so there must be some common cause.

In his book, Vajre writes that it is not important for marketing and sales to suddenly belize phone number resource join hands and get along. Rather, what is important is that both parties look at the same indicator of "revenue," which is something that other speakers also shared.

On this topic, it was refreshing to see the survey that Qaqish conducted during her session by asking participants to show their hands.

"Marketing people, raise your hand please."


"Okay then, sales people!"

A few hands were raised.