However, according to John, marketing fundamentals remain the same

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Transform from marketing vendor to trusted advisor: A strategy-first approach
John learned early on that it was difficult for customers to express afghanistan email list their needs. Marketers who simply try to satisfy customers’ needs will be in vain. In contrast, there’s tremendous value in thinking from an agency’s perspective about how you can better serve your clients and differentiate yourself from other agencies. You can then position yourself as a trusted expert rather than an order taker.

John calls this model the “partial CMO” model. Agencies become outsourced marketing executives by providing high-level strategic guidance and implementation. This model has become popular, especially after the pandemic hit many businesses due to frequent gaps in strategic planning.

During the 60-day strategic engagement, John helps the client develop a marketing roadmap for the next 12 months. During this time, clients gain clarity on how their messaging is being delivered, confidence in the approach that works, and some control over future marketing. The goal is to become a trusted advisor that clients are willing to work with over the long term to execute marketing strategies.

John discovered over the course of 60 days that most of his clients actually knew very little about their target customers. Even established companies looking to expand often lack systematic marketing.