For example, when asked whether there were more or fewer than 100,000 penguins in Antarctica, people significantly underestimated the actual number of 12 million. However, using 1 billion as a algeria email list baseline, one's guess would be much higher. Our brains are lazy and it affects the decisions people make when we are given things like numbers.
Anchoring effects often occur with price, so the price initially shared is important in setting the perceived value. For example, one study found that when candy was sold in grocery stores, ads read "Snickers, buy 18 and put it in the freezer," rather than "Buy some and put it in the freezer," even though 18 was much higher than the typical purchases, but sales increased by 38%.
If people have no plans to buy, then "some" means zero in their minds. It’s hard to push people to increase volume from scratch. But tell people 18 cans - "Who needs that many?" Then, we narrow the number - "Okay, maybe I'll buy 6 cans..." Behind the subtle framing, the change is a shift in the question asked: "You "Want some Snickers?" becomes "How many Snickers do you want?" High anchoring still attracts more sales than no number because it leads people to proactively choose their own quantity.