Stages of work on contextual advertising

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The implementation of the entire complex of works obviously requires a certain amount of time. Thus, it usually takes 3-5 working days to set up and launch a company. Therefore, you should be a little patient.

Access to the site, why do you need it? This is confidential information
If the client refuses to provide access to the vatican city company email list site, we lose the opportunity to make changes to the site that are necessary for successful promotion. For example, an important part of promotion is the installation of Yandex. Metrica and Google Analytics counters.



Yandex.Metrica and Google Analytics are the two most popular web analytics services in Russia

Counters allow you to access a variety of statistical indicators: region, time of visit, number of repeat visits, where they come from, traffic sources, search queries, bounce pages, age, behavior and much more. Based on this data, you can optimize your advertising and get the most out of it.

Analysis also helps to detect shortcomings on the site. When we detect them, we always prepare recommendations for edits. But the client does not always have the opportunity to promptly make all the necessary changes. If we have access to their Internet resource, then after agreeing on all the recommended edits, we will always be able to make them in a timely manner.

Do you have to pay for advertising management every month? But isn't it just a matter of setting it up once and that's it?
We know that there are specialists who set up advertising once, without resorting to its management in the future. We advise you to avoid such adjusters, since in this case the benefit from advertising will be reduced to a minimum and you, by and large, will simply throw your money away.

Over time, ads will be shown for non-targeted queries that need to be regularly downvoted, and will become less noticeable. The cost per click will grow, eating away at your budget. The end result is disappointment in the effectiveness of search advertising, as well as a decrease in the volume and quality of traffic.

After launching the context, it is necessary to analyze statistics, check the list of active and inactive phrases, add new keywords and negative words, remove ineffective sites from impressions, change creatives in ads if necessary, analyze the overall results and make changes based on them, if necessary.

Good specialists regularly provide reports and recommendations on how to improve the effectiveness of advertising. If the agency has forgotten about your project, you will definitely notice it - the volume and quality of traffic will quickly decline.