If a channel isn't generating leads or sales

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This period of transition requires strategy and selectivity, not a shotgun approach. Make angola email list it clear which business outcomes matter most to you and streamline your content efforts to specifically drive these key performance indicators.

“Unless you really want to win an award, your goal is never to excel at content marketing… But even winners excel commercially through content marketing, not just because they have a great Marketing campaign ideas,” Lauren said.

Expanding content leverages existing assets while delivering a richer experience for viewers. Using Lauren's framework, any business or institution can learn how to make their own content more useful through creative repurposing. The only question is – what great idea are you waiting to atomize?

Lauren Teague is the founder and CEO of FANWAGN, an e-commerce startup that enables sports fans to buy and sell team apparel from their closets. She is also the host of the Brand to Fan Show podcast, which sheds light on the fan phenomenon for business leaders, marketers and entrepreneurs. You can find her on LinkedIn.

Brooke B. Sellas is the host of The Marketing Agency Show, produced by Social Media Examiner. She is the founder and CEO of B Squared Media, an agency that helps people connect, communicate and convert on social media. Her book is called Connecting Conversations. Find her on X/Twitter and LinkedIn.

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