By the way, where are the benefits you promised?

[monira#$1244]

When I analyzed how foreign trade companies prepare for the online Canton Fair, I pointed out the shortcomings of the official Canton Fair in attracting traffic. Although offline giants have also tried hard to adapt to the online marketing methods, they are obviously not acclimatized.

The following are 100 ways to attract traffic that popped into my mind (I won’t go into details about how many methods were used and how successful they were at the 127th Canton Fair):

Email marketing: send news to all past buyers, and guide them to search and discuss on major social media;
Social media topic preheating: self-created topics such as #Vitual Canton Fair#, #Online Canton Fair#, #VCantonFair#, etc.;
Media publicity: Outreach to mainstream media and industry forum webmasters to spark overseas groups’ attention and discussion on online exhibitions;
Social media content operation: take advantage of the popularity of topics such as #stayathome# to get as much exposure as possible;
Build momentum on various forums: Ask questions on Quora, publish and comment on relevant information by commercial KOLs;
Official website construction: Build the official website of "Online Canton Fair" and create a login page based on user pain points;
PPC traffic generation: online exhibitions and all trinidad and tobago b2b leads categories of exhibits related keywords are auctioned for advertising;
Video marketing: simulate the entire process of participating in an exhibition online;
Send another email before the exhibition to provide detailed information on the exhibition process and steps;
…
Building a platform with good user experience is only the first step. What really makes this platform burst out with amazing energy is the in-depth cultivation and operation of traffic.

If global trade docking under the epidemic is a war, then we need to assemble the troops - whether it is the Canton Fair team or Tencent, they are already elite troops in their respective fields. Traffic diversion is like lighting a beacon , and platform construction is like digging deep trenches .

Only by dividing our forces into two groups and taking two approaches at the same time can we, together with the common people like foreign trade people, fight a beautiful turnaround battle.

If the Autumn Fair really still adopts the online model, I really hope to see effective traffic diversion. As long as there is enough traffic, hard-working foreign trade people will naturally work diligently and do our part!

Written at the end (there are benefits!)
The above is just theoretical talk, please forgive me if there are any deficiencies. Even if we consider user experience everywhere, it is always just a full ideal, while the reality is a game between Party A and Party B. The final product is not decided by Party A or Party B, but only by countless mutual persuasion and compromise.

The epidemic will end one day, and the Canton Fair cannot be held online forever. The current cloud exhibition is only a last resort.

Even if we really welcome such a futuristic online exhibition in the near future, foreign trade companies must ask themselves whether they are well-equipped to win this digital war and whether they have the ability to keep up with the pace of digital marketing.

Companies serving foreign trade enterprises should ask themselves whether their own technical level is sufficient to become the supporting force behind foreign trade enterprises.

Digital marketing will be the infrastructure for all foreign trade companies to achieve growth in the future. Foreign trade people dare to think and act, and they can support half of China's GDP even if the epidemic is raging.

We are serious about online marketing. Slowly start digital marketing, the infrastructure maniac of the foreign trade industry, and encourage thousands of foreign trade people.

Here they come!

The handsome guy I "met" at the Canton Fair many years ago, is finally willing to share with you today!

Just kidding, foreign trade people are so ambitious, how can they be satisfied with just a handsome guy? The real benefit is here - follow the "Manmanlai Overseas Digital Marketing" public account, reply "Demo" in the background, and you can experience the ideal online exhibition for foreign trade people online!