Digital marketing for architects: how to do it?

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Digital marketing for architects is one of the best ways to attract and convert new clients. After all, since most people are present on the internet, including your target audience, staying away from it can be a waste of opportunities.

With a well-designed strategy, it is possible to create websites, online catalogs , social networks and other alternatives to attract and convert customers. Therefore, if you are an architect and want to apply a good digital marketing strategy, some tips can help.

Why use digital marketing for architects?
digital marketing for architects

Nowadays, digital marketing strategies are present in all segments, since the presence of the internet is very strong. In fact, it is impossible to imagine a world without this connection, at least nowadays.

Entrepreneurs in all segments must learn techniques romania mobile phone number to apply to their business, attracting and retaining new customers. To do this, it is necessary to create a good digital marketing strategy for architects, consolidating your brand in the market.

Comparing digital marketing techniques to traditional ones, it is possible to say that it is more economical and reaches a greater number of people. In addition, this strategy is also less invasive.

However, before creating digital marketing for architects, you must know who your persona is. This is because, within these strategies, you will be communicating with users directly.

In other words, digital marketing strategies for architects must be designed to reach the desired target audience. So, the first step to achieving the desired results is to know your business's persona.

Digital Marketing Strategies for Architects
Nowadays, it is impossible to imagine a world without internet access. Thanks to technological advances, communication between people has become easier. And this is no different for companies.

The internet has made it easier to advertise your services. It is also essential for reaching new clients. So, if you want to increase the visibility of your business, it is worth knowing the digital marketing strategies for architects :



1. Create a website
digital marketing for architects

As most people can imagine, creating a website requires investment. However, even more important than that are digital marketing strategies to reach the desired audience.

It is worth noting that social networks are not a substitute for a professional website . After all, when visiting your page, users have access to the following content: your portfolio, information about your services, a blog with relevant content and direct contact with you.

Furthermore, if your goal is to achieve an even greater reach, you need to rank well on Google 's page . But there are more benefits to creating an optimized and well-structured website , which are:



Provides an easy-to-access channel for new users;
Greater ease and efficiency when publishing new content;
Expansion of your business in the market, without any geographical limits;
Possibility of expanding your services in the region;
Promotion of your brand and presentation of your services;
Better service to users and customers.
2. Blog
Nowadays, most people are constantly connected to the internet. According to data, Brazilians spend around 15 hours a week watching videos, in addition to searching for content on search engines or social networks.

Another fact worth mentioning is that around 93% of all purchases made start with an online search. So, if you want to reach new customers, it’s worth putting your business in the digital world.

There are several ways to do this, one of which is to create a corporate blog. Through this, you can share relevant content with users, which is essential for digital marketing for architects.

3. Quality content
Once you know your target audience and have created a website or blog for your business, it’s time to develop quality content. After all, it’s through searches that users find your page, more specifically through keywords.

There are a number of tools that help developers understand how searches are being performed. One of them is Google Keyword Planner, which helps you develop quality content for any niche.

To achieve a good positioning in search engines, there are different types of content, such as: ebooks, videos, podcasts, blog posts, among others. You need to find out what your audience likes best, so you can always create something that attracts their attention.

In addition, you must answer users' most common questions, presenting and developing content that helps solve their problems. It is worth mentioning that your content must be very specific, aimed at a specific niche.

4. Social media
Investing in social media is very important, since architects need their work to be seen by people, so that they can create interest and arouse desire. Architecture is an area that needs exposure, because only through exposure can it reach new horizons and win new clients.

Instagram and TikTok can be social networks with the potential to offer this visibility to architects, combined with marketing strategies, campaign boosting, promotions and other possibilities that the networks offer. Some even choose to buy TikTok followers to boost engagement and increase their reach on these platforms.

Furthermore, for exposure on social media to be positive, it is important to invest in quality photography, with adequate treatment, good lighting and, if necessary, production.

So that the photo portrays the finished work in the best possible way! Production can be interesting, if we are talking about decoration and interior design, since a well-productive environment has its value!

5. Marketing campaigns
Some architects opt for less aggressive strategies, such as the use of SEO and appropriate hashtags to generate entirely organic traffic. Others prefer to invest in more aggressive campaigns, with sponsored campaigns, elaborate videos and constant social media feeds, almost reaching the status of digital influencers, to increase their exposure.

Offering partnerships is also an interesting strategy to demonstrate the work, and it can be very interesting depending on the scope of the partnerships signed!

Raffles and giveaways can work well in many industries, but for architecture, they may not be the best strategy, since the services are completely personalized. However, if you are an online consultancy, it may be interesting to use this strategy.

Digital giveaways and lures have a good reach and allow new users to reach your networks. Another investment that is very worthwhile is in SEO and ADS, on your website, so that you can achieve a good positioning on Google.