Frequency strategy
In an effort to create the most relevant content for russia whatsapp number different target segments, it is possible to accumulate a lot of groups and types of messages. You can organize your campaigns on our platform using the frequency strategy.
This feature allows you to configure sending specific categories of messages to the right customers. For example, you want to notify active users about promotions every 3 days and persuade them to read a blog digest once a week.
You are also going to re-engage sleeping customers with one promotional message every week. It is easy to follow this logic by setting up matching rules between groups, message types, and sending schedules.
Customer segmentation software
Automated campaign frequency strategy for different user segments
To Sum Up
Customer segmentation is not only a direct way to increase profits through repeat purchases but also an exciting way to get to know your audience better and improve customer engagement. By analyzing who your users are, why they choose your product, and what attracts them the most, you can find new development points for your mobile marketing strategy.
Do you need a vivid example? Get inspired by an international food delivery app that increased orders by 65% and returned 25% of inactive users with the help of segmentation. Just follow this article to get familiar with that case.
What is a successful application? The one that is in demand by the audience and makes money. To reach the latter, the chosen app monetization models are crucial. There can be several of them applied to one application. In this article, we will analyze different methods and go over their pros and cons. You will also learn how to monetize apps and optimize and generate impressive revenue from your app using various mobile app monetization strategies.