Email is one of the main means of communication and relationships in your company , both internally and externally. It is present in practically every step: scheduling meetings, serving a client, presenting proposals and even closing deals. No matter your size or segment, the use of email for your company is essential.
Even with the emergence of other technologies, this tool continues to be the most widely used communication channel for businesses. Data from Statista indicates that 92% of adults use email to communicate . This means that customers can contact you via email to request support, send feedback and request quotes.
Having an email adds value to your business, and today it is essential to strengthen your online presence.
The power of email for your business
Email is one of the most powerful tools for businesses. In addition to providing argentina mobile phone number greater credibility, it is through email that many marketing and sales actions can be carried out. For example, an email sent at the right time can be decisive in closing a sale .
When should I use it?
importance of professional email
Ideally, you should start using it from the moment you open your company , regardless of your business segment and whether it is physical or digital. After all, sending a message to a supplier, customer or partner using your company's domain name makes your business much more professional.
It may seem trivial, but a simple email with your domain name provides much more trust, especially when it is the first time you contact a customer. In addition, it can be the difference in receiving a recommendation from someone interested in your products and services.
Discover the advantages of email for your company
It offers several advantages, making life easier for both the company and its employees and customers. It is worth remembering that, to have a personalized email with the name of your business, you can seek help from a company that offers the creation and management of your company's corporate email .
1 – Credibility and professionalism
Email is part of your company's presentation and is often the first contact with a customer or supplier. When used in this format, trust levels increase and positive concepts about your company are formed.
Generally, it shows that your company is committed to the quality of communication with the customer. Your recipient feels more secure when exchanging information and the chances of closing a deal are higher.
2 – Own domain
One of the biggest advantages is being able to send messages using your company name. This makes your communication much more professional.
Additionally, when the email carries the brand name, the chances of it being rejected or ending up in the spam box are reduced.
3 – Recognition
Even though it may seem simple, by creating and using an email for your company, you and your team will promote your brand . This way, the company will have much greater visibility and your brand will be recognized by customers.
There are also advantages in terms of your recognition on the web. By using an email with your company's domain, your authority increases , which can even have an impact on your organic positioning in search engines .
4 – Security
There is currently an increasing number of online scams, mainly via email. These are attempts involving the payment of fake bills that can be sent to your customers and messages asking them to click or download malicious documents using fake email addresses for this purpose.
When you use a personal email service, this type of situation can be very common. However, when you use an email service, the chances of hacking and information leaks are drastically reduced.
5 – Account storage and management
You will no longer have the problem of not receiving a message from a client or supplier because your inbox has reached its storage limit, i.e. it is full. When using personal emails, this situation is very common, as they have very limited storage.
You can also choose to use an email automation tool , which helps with customer management and follow-up.
In addition, account management becomes much more agile, allowing you to create new emails, delete old accounts and also control the entire flow of information . This allows you to maintain the privacy and security of your business, as well as avoiding problems such as data leaks.
6 – Support
Another great advantage of email is support. If something unexpected happens or you need to ask any questions, you can count on the service providers.
Furthermore, if you need to perform any integration or shipping configuration , all data must be provided by the server company, even a configuration tutorial.
Regardless of the size of your company, using email is essential . In addition to strengthening your brand and ensuring greater security, your sales strategies will be much more effective.
Conclusion – Email in your company
As we saw in our article, professional email is not only a way for you to get your brand in front of customers, but mainly it is also a way to create a certain authority in relation to your product/service.
Discover the advantages of a professional email for your company
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