Google My Business: What It Is and How to Use It Effectively

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Google My Business: What It Is and How to Use It Effectively
Creating a Google My Business (GMB or Google local business) profile is an integral part of local SEO efforts for your local business ' online presence .

This free Google service lets you control how your business appears in Google searches and Google Maps , helping you appear more prominently in search engine results.

You should set up and verify your Google My Business listing as soon as possible—the longer you wait, the more customers you could lose.

In this post, we'll find out what Google My Business is and why (and how) your business should use it.

Table of Contents view
What is Google My Business
First, you’ll want to know what Google My Business is before you taiwan phone number data to invest your time in trying it out.

As mentioned, My Business Google is a free tool that lets you manage the appearance of your business on Google Search and Maps. This includes adding your business name, location, and hours; monitoring and responding to customer reviews; adding photos; knowing where and how people are searching for you; and more.

The first step is to create a basic Google My Business listing . Next, you’ll review it for more details, and then you can start posting regularly to optimize your profile and attract more customers.

Before You Begin: Why Google My Business Listing Information Needs to Be Accurate
Customers can quickly lose trust if they feel your business details are incorrect or different from profile to profile. At the very least, your business name, address, and phone number should be the same everywhere it is listed.

Depending on the type of business you operate, your service menu, prices, and hours of operation should also be consistent. You should check all of your Google My Business listings to make sure they are up to date and consistent before adding your own listing to the Google My Business site .

Read also: Local SEO: How to keep up with search results?

Google My Business Costs
Yes! Your business can sign up for Google My Business , claim and manage its Google My Business listings for free. You can access and update your listing from anywhere with the free Google My Business mobile app for Android and iOS devices.

If someone contacts you about your Google My Business listing expiring or asking for payment, it is most likely a spammer . Any changes to your Google My Business come directly from Google and the Google My Business site .

How to sign up for Google My Business
Signing up for Google My Business is pretty simple and doesn’t require much time. Let’s walk through the steps.

1. Create a Google account or log in to google my business with an existing account. Then, go to the Google my Business login page and click Manage now at the top right. Alternatively, you can click directly on google my business log in from the homepage:

What is Google My Business
2. Even if you've never created a Google My Business account , type your business name into the search bar. You'll see if another local business has the same name, if there's a similar business, or if your business already has a listing on Google .

GMB
3. If your business did not appear in the search, click the Add your business to Google link .

4. Enter your business name.

Google My Business
5. Choose a category that best describes your business. There are many options here; the categories are specific, so choose the one that best fits your business. The more specific you are, the better for SEO.

The category you choose will affect the local search results your business appears in on Google . It can also affect the features available to enhance your Google My Business listing . For example, restaurants can take online orders, and hair salons can add reservation features .