How to Track ROI on Your Generation Tools

[shishir.seoexpert1]

Digital platforms offer innovative content and formats that attract more and more Internet users. Candidates' new digital strategies What if the future of election campaigns were played out on digital platforms? Their use is an important innovation, already underway since the previous presidential elections. In 2022, presidential candidates are trying to make the most of the resources of these platforms. Among other things, these platforms allow them to escape the constraints of limiting speaking time . They can indeed express themselves as much as they wish.


The first use of digital platforms by candidates is through the creation mexico phone number library of personal channels aimed at attracting communities of subscribers and arousing the interest of the platforms' millions of users. These are then used as communication tools allowing candidates to make their voices heard, mobilize support but also to know their electorate. According to researcher Anaïs Theviot, these new forms of communication and the creation of a digital identity for candidates also serve a "rhetoric of innovation" that allows them to break with the image of elderly and overly serious politicians.


The EELV candidate, Eva Joly, was already using social networks in 2012 to share humorous content. Facebook, Twitter and YouTube have quickly become essential tools for political communication. In 2022, two platforms have been added to this arsenal: TikTok and Twitch . Some candidates have a large number of subscribers on the platforms. This is the case for Jean-Luc Mélenchon, surely the candidate who places the greatest emphasis on digital in his campaigns. He has 1.7 million subscribers on TikTok, 2.4 million on Twitter and 730,000 on YouTube.