Never has the expression “out of sight, out of mind” made so much sense for digital marketing as it does today, when the fight for competitive advantage is fierce in the virtual environment.
In short, we can count on strategies with quick returns, such as smart bidding , and broad scope. However, attention to the relevance of the content is essential to ensure good visibility , considering that there are countless competitors using the same resources.
The new generation of consumers is in a hurry and does hong kong phone number resource not stop at anything that is not useful or offers a different cost-benefit. Therefore, paid media is effective and extremely necessary for outbound marketing actions.
Let’s look at some of the advantages that paid media can offer your business!
Increased traffic and visibility
There is a huge and continuous volume of users on the internet. Many perform random and unpretentious searches, without any immediate motivation to buy. However, others arrive at the site driven by an advertisement in conventional media or a recommendation from relatives and friends.
Investment in paid media ( click here to learn more), however, groups together several types of actions to ensure visibility and increase organic traffic. After all, the more visitors are interested in accessing a media outlet in which the brand is inserted, the more possibilities the company will have to apply conversion strategies and measurement techniques, such as brand lift .
Ideally, the company should create targeted ads , that is, prepare each ad according to the characteristics of the media and the potential audience. This way, the company will be able to nurture and generate more qualified leads , based on their purchasing journey .
A company just starting out, when adopting paid media as a strategy, will stimulate more intense traffic, even if it does not have good positioning or a high amount of relevant content — even if the results are not so quick, it will be an effective application.
Understanding the mechanism of paid media — directing to the company website, blog content, Landing Page — is important to define the approach to start the relationship with the potential client.