What are the fundamental rules for creating a perfect digital team? Here are some tips that will help you select a winning marketing team. A first suggestion: break the rules of the traditional company
Innovation is not a matter of digital, it is a matter of culture. According to this article by Forbes , in fact, a company becomes innovative not only by adopting cutting-edge tools, but also (and above all) by changing its mentality, setting up work and organization in a new and more efficient way.
By “culture” we mean a certain way of making decisions, the mental mechanisms that lead to giving priority to some things rather than others. Culture is not made up of written rules, but of mental automatisms that, after bahrain email list being repeated over and over again, are internalized and transform into rules of behavior. Therefore, anyone who wants to invest in innovation and digital must start by changing the way they think.
One of the sectors to focus on to make your business more innovative is marketing. Where to start to create a talented digital team that is open to the “cultural” revolution of your company? We provide you with some ideas to form your perfect dream team.
digital team
The key roles
What are the main figures, the truly essential ones, to build your digital marketing team? Here is a small list to start with.
Marketing Strategist
Defines the strategy and is responsible for channeling the team's efforts towards the right goals. In addition, he or she plays a leading role in creating the content calendar and ensures that the digital strategy is implemented correctly.