There is also a trend: if clients start trying digital

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4%. Dietary supplements are also selling well online (digital spending increased to 14.9% in 2022), as well as cafe, canteen and restaurant services (9.9%). For a detailed view, open the chart in a new tab As CPAExchange CEO Ekaterina Shinkevich says, "in 2021-2022, in general, the share of the digital channel is increasing. Even if clients allocate budgets for tests, the digital channel firmly falls into the overall media mix.


Reallocating budgets from other media, the budgets remain in digital. list of finland whatsapp phone numbers The share of lead generation within the media mix will also grow in 2022. This will happen due to several factors: a significantly increased level of qualification of managers on the client side, an increased understanding of the effectiveness of this channel, improvement of anti-fraud systems and a move towards transparency.


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