With a broad knowledge of your customers

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You can identify users, or groups of users, based on the following aspects: Demographic information: age, geographic location, profession, etc. Interests: the hobbies they like to do in their free time. Commercial interest: items they like to consume, products in your stock that attract them, etc. Set your goals When it comes to working on your email marketing campaigns for this summer, you need to know what you want to achieve. And not everything has to be linked to sales : downloading a PDF with your promotions for this season, asking customers for their opinions on a product or service, signing up for an event organised by job seekers phone number list your brand... Decide the frequency of shipments Not all lead nurturing strategies have to be the same. Within a group of users there are differences in affinities and preferences . But there are certain emails that will help the potential client go through the conversion funnel until they reach the desired finish line: Welcome email .


Introduce your brand and list the benefits that users get when they sign up for your email marketing newsletter. Also, take the opportunity to announce the content you will offer in future emails. Content that interests subscribers . you can determine what they really want to consume. Tutorials, guides, news… don't dismiss anything. A small taste of what you do . Offering a small treat can trigger a love affair with your product. It can be an ebook, invitation to a webinar, a free demo, etc. Launch the offer . If the previous steps have been well received, it's time to achieve conversions. Don't launch a generic campaign that could harm you. Use the qualities of lead nurturing to define the ideal moment. Be on the lookout for answers to user questions .