When creating ads in Gmail you should take

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Both have a purpose, which is to increase user conversions, and payments are only made when a conversion is made. 4.- Adapt to Gmail ad specifications Gmail Ads Specifications The email inbox is a private space for people and in order to protect user data, it is important to keep in mind that there are Ads features that are not compatible with Gmail. Even so, customer segmentation is very high, so there will be no problem in customizing these campaigns as much as possible. into account the following aspects: Title: Maximum 40 characters allowed. Remember to keep your descriptions, images and links consistent. Description: A maximum of 90 characters is allowed. This is where you can write your call to action and persuade the user to convert. Images: You can place up to 15 images in an ad.


Final URL: Directs the user to your website, or student phone number list to the product page directly. Call to action : select a text for the call to action from the drop-down list or leave it as automatic and Google will translate it for you into the language of your choice 5.- Audience exclusions Google helps companies customize the way they send their campaigns. For example, it allows them to exclude certain types of customers in order to focus their efforts on another sector. Specifying this can be very important, especially if you want to reach the right audience. This is where the company's objectives come into play, such as generating visits, sales, interaction, etc. Brands' email communication with customers is evolving by leaps and bounds. Now, the AMP user experience creates dynamic interaction channels instead of traditional static messages. This opens up the opportunity to offer personalized content in your email marketing strategy .