How to use in-app messages

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NPS (Net Promoter Score)
This method involves asking a common question: "To what extent would you recommend this app to a friend or acquaintance?" and having participants rate the app on an 11-point scale from 0 to 10, thereby quantifying their level of attachment to and recommendation of the app.

Knowing this number allows you to visualize the customer loyalty that users have towards your app.

If you can use it continuously and set benchmarks, it will provide a good indicator for analyzing how improvements or the introduction of new services have affected user psychology.

On the other hand, care must be taken as it does not easily lead to clarifying reasons such as "why customers are attached" or "why loyalty is low."

Usability testing
This is a research method in which users actually operate the app and their behavior is observed.

This is a research method that can identify issues norfolk island email address from user operations, such as what screen transitions are used for each function, and what the operational bottlenecks are, and can verify hypotheses.

A/B testing
This test involves preparing multiple samples, such as pattern A which applies a hypothesis and pattern B which does not apply the hypothesis, and verifying "which is the easiest to use" based on user reactions.

This is a recommended verification method not only for major improvements such as changes to functions, content, and layout, but also for verifying small improvements such as button position, color, and text content.




Examples of UX research output
How should you utilize the various insights gained from conducting research such as surveys and usability tests?

Rather than conducting research haphazardly, you should consider in detail what kind of output is possible from the research results before even conducting the survey.


[The following is an example of output]

User survey text analysis report
Qualitative user trend analysis report
Create and update customer journey maps
Identifying issues and extracting lists
Design concept policy
Design improvement proposals (wireframes), design instructions, design samples