An effective programmatic SEO strategy focuses on low-competition keywords that are most likely to convert.
Then, use those keywords to create high-quality landing pages filled with unique content.
1. Low competition keywords.
Programmatic SEO focuses on selecting keywords with less geographic area of albania competition to increase a page's chances of ranking.
For example, “places to stay in Nevada” is a low competition keyword that sites like Expedia, TripAdvisor, and Airbnb will target.
Overall keyword report for "places to stay in Nevada"
These types of keywords are found by measuring the competitiveness of search terms using a metric called keyword difficulty (KD ).
You'll find it here in the Keyword Overview tool :
Keyword Overview Report for "seo"
Your programmatic SEO project will target those keywords with a low KD%. 0-14 is “very easy,” while 15-29 is “easy” and relatively achievable.
Difficult keywords often require an intensive SEO approach to deliver the quality that will compete in the SERPs . Choose keywords with lower KD% to target for pSEO.
You will find applicable low KD search terms by doing keyword research .
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ADS illustration
2. Search intent
Search intent refers to the user's primary goal when they land on your site.
There are four main types of search intent:
Navigational: Users are looking for a specific page (e.g. "Gmail login")
Informational: Users are trying to learn more about a topic (e.g. "what is Search Console")
Commercials: Users do research before making a purchasing decision (e.g. “best programmatic SEO tools”)
Transactional: Users are attempting to complete a specific action or purchase (e.g., "buy ecommerce domain")
Types of search intent with examples
Programmatic SEO typically involves targeting keywords with transactional or commercial search intent. For example, "amazon kindle paperwhite cover" or "amazon kindle paperwhite review."
Therefore, programmatic pages work best for those at the bottom of the marketing funnel – those who are ready to buy.