Focus goals on metrics that matter

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To set SMART goals, you can follow the GOST framework, which stands for goals, objectives, strategies, and tactics. Goals refer to what your company is trying to accomplish within a specific timeframe. Objectives are how you’ll go about achieving those goals. Strategies are the ways you’ll meet those objectives, and often become department-level. Finally, tactics are what you’ll use to accomplish what you’ve laid out as strategies. By following the GOST framework, you’ll be able to align your company and its goals and keep it that way.

Another usable framework is mobile no data Objectives and Key Results (OKR). With OKR, you have an overarching company objective coupled with the key results each member of the team can contribute to achieving the determined and collective objective.


Prioritize what is measurable and essential, and set your goals accordingly. Focus on revenue marketing and driving the bottom line in an attainable and realistic way.

Leverage data to understand if your goals are attainable:
A marketing automation agency can help you do this by cleaning up your data and making clear categorizations and separations. By paying attention to historical data, you can avoid setting goals that are too ambitious and impossible to achieve.




Let your Head of Marketing do their job:
As CEO, you hired a marketing team for a reason! Let the head of marketing take the reins and do their job. Your marketing head is trained to think critically and enact marketing strategies that will see a positive increase in your revenue and metrics.

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Key Takeaways
The role of a CEO in setting the right marketing goals is crucial in ensuring your company’s success. Avoid the nine common mistakes by focusing on your revenue and setting SMART goals. Do this by following the GOST or OKR frameworks, prioritizing and focusing on what matters, and utilizing the full potential of your marketing team.

Want to Know More About Setting Marketing Goals?
To set the right goals, take charge of your marketing strategy, and ensure smooth sailing, download our GOST Framework Template today!