Therefore, Benson first chose the Australian market

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Abandoning products and services to gain customers is a behavior that puts the enterprise in a vicious cycle and kills itself step by step. Under such circumstances, Benson made a decisive decision: to enter the overseas high-end market.

The economic level in developed countries is relatively good, the living standard of residents is high, and their tolerance for prices is higher. Hopefully, there will be more opportunities there.


Products and Services
To enter the high-end market, it is necessary to establish product and service barriers and widen the gap with the low-end market.

In this regard, Benson mainly considers the following points: selecting high-quality raw material suppliers , improving production technology and efficiency , conducting strict quality control, and providing customers with worry-free after-sales service .

He only selects the best from high-quality suppliers in Germany, China and other places. For example: VEKA (Germany), Zhongcai (China), Noto (Germany), Haobo (Germany), Jianlang (China), etc. He regards argentina telegram number database German local manufacturing as a competitor and strives for the best in product quality. In terms of service, he provides free DHL air transportation and a 24-hour service team. In order to solve customers' doubts about after-sales, he promises that if the accessories are damaged during the warranty period or the product is wrong, it can be redone immediately for free.

The first hurdle to entering overseas markets is to meet the product quality and function requirements of each country and region. This is not an easy task, after all, each country has different conditions and product requirements.

For example, due to the climate factors, the main demand points of Australia's construction industry for doors and windows are energy saving , noise prevention and heat preservation . Customers in South America and North America are mainly located in coastal cities, so they need more hurricane-proof , corrosion-resistant and energy-saving doors and windows.

The second hurdle is to obtain certification from an internationally recognized authority.