Discover the biggest business management challenges in micro-enterprises

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Managing a micro or small business is not an easy task. There are many challenges to be faced on a daily basis: financial control , hiring and firing employees, keeping up with market developments, among many others. Knowing how to manage your business well is essential for the success of your venture.

Another very common difficulty is access to credit . Financial institutions often do not offer the amount that the entrepreneur needs and this can hinder the company's growth.

Business management can be complicated for those who are not familiar with the subject. However, even if you have a specialized team working for you, you need to have a basic understanding of the job seekers database problems and, above all, how to solve them.

To help with this issue, we have listed below the biggest challenges faced by small and micro-entrepreneurs and how to solve them!

Make the planning
Planning is the starting point for any business or any project you wish to carry out within it. For example, you need to create a good marketing strategy for the launch of a new product. Then, you need to meet with the team, analyze whether it is necessary to hire a third-party company or if it is possible to do the work internally, determine the budget, among other points.

Therefore, without planning, it is easy to get lost in the middle of the process and, consequently, lose a lot of money and time. Therefore, pay close attention.

Please customers
This is, without a doubt, one of the biggest challenges for all entrepreneurs. No matter what product or service you offer, the customer is always a challenge.

You need to create strategies to, for example, overcome an objection that a customer may have to avoid purchasing your solution. A good way to win over the most challenging customers is to train your team : the more they know how to please the customer, the greater the chances of sales success.

Keeping good employees
Employees can be quite a challenge, but nothing that good business management can't solve. This management should encompass several aspects of your business, including people.

In this way, value your team. Show employees that the work they do makes a difference to the company. Motivate them, not only with words, but also with benefits or even a pay raise. Financial and emotional incentives are very important to retain good employees.

Take care of accounting
Choosing to do your own accounting if you don't have enough knowledge in the area is not the best choice. There are many taxes and fees that you will have to deal with, especially if you work with imported products or receive services from other countries.

Furthermore, the Brazilian tax burden is already quite high and not knowing how to manage it correctly can make you spend more. Therefore, the best thing to do is to outsource this type of service and leave the bureaucratic part to those who have more experience and technical knowledge on the subject.

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