Process: Do you have an effective process or “recipe” that achieves your purpose?

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Platform: You should choose AI tools and technologies only japan b2b leads after meeting the first 3P principles.

Performance: Does the AI ​​solution truly solve the original problem and purpose?

This approach ensures that the technology you add benefits your business.

#2: Rethinking agency business models in the era of artificial intelligence
Many agencies still rely on charging clients by the hour, but artificial intelligence technology may disrupt this model. Artificial intelligence can now complete tasks in minutes that previously took marketing teams hours or days.

As Chris warns, “If you charge by the hour, your agency will face mortal danger from artificial intelligence.”

He recommends that agencies shift the focus from time spent to the value created when charging clients. This adjustment may require organizations to re-evaluate the internal processes and workflows that AI can augment or automate.

The goal should be to free human employees from repetitive tasks so that they can focus on higher value work.

Chris recommends establishing an internal AI committee to help organizations continually discover new applications for AI and test ideas through rapid prototyping sprints. The committee will examine available tools and evaluate implementation opportunities based on the agency's people, processes, and customers.

As new AI platforms continue to be launched, how should institutions evaluate their options?