The communication demands emphasize "fast shipping", "free shipping threshold" and other information to minimize hesitation in the checkout process. During this period, the layout of conversion advertising and remarketing must be strengthened. , don’t miss people who have interacted with the website, advertisements, LINE official website, added to the shopping cart but have not checked out. The recommended budget ratio for remarketing and new customers is 7:3 , and tightly grasp the people who are most likely to bring in revenue. . 2. Objects of advertising communication Have you carefully investigated whether your customers are users of your products or pure buyers? In some industries, such as children's products and clothing, buyers must be parents or elders, relatives and friends.
During the Mother's Day issue, men and women place orders at different times. Buyers of products can also be divided into the following three different audiences: Remember to say appropriate words spain phone number data for different groups! 1. The audience is children: celebrating mothers, mothers-in-law, mother-in-law, or grandmothers can focus on elder care issues, and the copy can emphasize that the product can help buyers accompany and take care of their mothers as a filial piety. 2. The audience is Mr. Men: Of course, the copywriting for your dear wife should add some romantic thoughts, let the product give the user a sense of happiness, and emphasize the pain points that allow male buyers to make quick decisions, such as: the first choice for gifts, wife We all can't put it down.
Mothers who want to reward themselves for their hard work through Mother’s Day consumption have a growing issue. The product copy should not only solve the pain points, but also the appeal of “be kind to yourself” can penetrate the hearts of the product buyers, that is, the users. 3. Other important points that cannot be ignored Usually, what e-commerce merchants fear the most after a sales period is the "tide of returns". Impulsive shopping, returns that are not as expected, etc. are actually avoidable. Most consumers will care about the practicality of the product, and do so before purchasing.