And also, before launching an ad, make sure that not only are “dirty” sites removed from the display, but also that the negative keyword database is collected as comprehensively as possible.
And don’t forget to analyze search queries daily after launch to cut off impressions from irrelevant traffic sources and reduce the number of low-quality applications.
5. Input masks for fields and captchas
Use proven masks in the phone or email fields to make life as difficult as possible for bots. Don't forget about all kinds of captchas. They will help avoid planned attacks on your site and reduce the amount of usa consumer email list fraudulent traffic. The more reliably you protect your site from bots, the higher the quality of applications will be.
Let me remind you that when working with VKontakte or Yandex Direct, it is extremely important to train automatic strategies of advertising campaigns on offline conversions from CRM systems, and not on the usual clicks on buttons and empty applications. This way, the system will understand that your main hot audience is those who make purchases from the CRM, and not just click on buttons or read content on the site.