URL click rate of users who opened the email

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For example, in the case of KPIs for smartphone apps and games, the cause-and-effect relationship of "increase in login rate or number of shares will increase retention rate" is not clear. In this case, login rate and number of shares are merely "factors that may affect retention rate improvement.

If a causal relationship with the upper-level KPI factor (in this case, retention rate) can be proved through repeated hypothesis testing using the four arithmetic rules, it can be determined that the new KPI is the right value to track.

Although some elements of the KPI tree and the logic tree are similar, they should be distinguished and understood.
 

■ Don't be too deep
. Any service can set KPIs, but the structure of the KPI tree will become complicated by setting multiple KPIs, making it difficult to track their effectiveness. The role of marketing automation tools is to effectively increase the number of business meetings that lead to sales. When considering KPI elements, one criterion that can be used is "Is it necessary to track that item (that number) every day? ■ Don't just use the webmaster or the marketing department to make a table . The KGIs and KPIs related to online marketing may be very relevant to sales and related departments. Therefore, not only the main department, but also the belize telegram number database related departments should be interested in the indicators, exchange opinions from time to time, and make improvements. The opinions of sales and customer support staff who are familiar with customer feedback are particularly useful when it comes to content content. It is recommended that everyone actively adopt their opinions and make improvements, such as what kind of content will be read and what kind of content will encourage downloads.



It is very important to set and review KPIs and KGIs in marketing and sales activities, not just when implementing and operating MA (Marketing Automation).
If marketing activities are carried out without setting KGIs, the direction of the activities and the goals of solving problems become unclear, and it may be difficult to make appropriate decisions when determining and reviewing measures.

In addition, if marketing activities are carried out without setting KPIs, only the final results (KGIs) are used to measure effectiveness, and the timing of the PDCA cycle for implementing measures may be greatly delayed due to the ambiguity of "which problems have been solved and which have been improved through which activities". When operating MA tools, setting KPIs and KGIs will speed up the process of achieving goals and increase accuracy.

However, if key goals are not set properly, measures may become vague. If you have any questions about how to operate and use MA tools, please contact a BowNow consultant.

 

※PDCA…An abbreviation for Plan→Do→Check→Action. In marketing, it refers to the concept of executing actions by repeating the cycle of "planning, execution, evaluation, and further improvement."