What is retargeting and how does it benefit your business?

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Retargeting is an effective tool that allows businesses to attract and retain customers, increasing conversion and improving the results of advertising campaigns. In this article, we will tell you what retargeting is and how to use it to your business's advantage.

What is retargeting
Retargeting is repeated advertising aimed at users who have what is 99 acres? previously interacted with a site or product. This may include viewing products, adding them to a cart, or other forms of interaction. This approach is also effective for those who have already made a purchase, offering them additional products.

Features of retargeting

Aimed at people who already interact with the brand online.

Catches up with users who have already made a purchase.

Gives a person a specific offer.

Works due to the company's recognition.



Retargeting tasks
Let's consider 4 retargeting tasks.

Return of potential clients

The audience views products but does not make purchases: some just visit the resource to look, others make notes about purchasing in the future. The reasons may be different. To convince such potential buyers of the need to buy now, it is necessary to offer a convincing argument, for example, a discount or a special offer. In this case, retargeting is an effective tool.

An advertisement can lead to: a website, a shopping cart, a separate page with a special offer for the user.



Sales to current customers

Typically, repeat sales are easier for businesses to achieve because customers are already familiar with the company and have a positive attitude towards their products. They just need to be reminded of themselves, and retargeting helps them do this.

Here you can offer a survey, at the end of which the client will receive a special offer.

Accelerate conversion to customer

Retargeting is aimed at those users who are already familiar with the brand and are capable of repeat purchases. Therefore, sales to this audience become easier for businesses. Unlike a cold audience, which most often leaves after viewing advertising without making purchases.

You can increase the effectiveness of retargeting by properly segmenting your customers, customizing your ads for each stage of the funnel, and developing relevant ads.

Increase brand awareness

By using retargeting, you have the opportunity to re-attract attention and introduce your products, thereby increasing the likelihood that your brand will remain in the minds of users.

Benefits of using retargeting
Bringing back potential customers who are familiar with certain products and brands.

Increase brand awareness.

Audience segmentation in advertising campaigns.

Increase your price and get repeat purchases.

Offering related products to existing customers.



When to Use Retargeting, Depending on the Situation
It is recommended to use retargeting in the following situations:

Abandoned Cart: A customer added a product to their cart but did not purchase it.

Special offers. For users who have studied a product or service on the site for a long time, a reduced price is provided.

For customers who have recently purchased something, related products are offered.

Sale of goods that are subject to regular replacement.

A periodic reminder to a customer about a product that they occasionally look at but have not yet made a purchase decision.

Types of retargeting
Let's figure out what types of retargeting exist.

By customer base. You have the opportunity to transfer your customer list to the advertising platform, which will automatically find them and show personalized offers.

By interaction with advertising. Advertising campaigns can be set up to track all actions of potential clients interacting with advertising: clicks, page views, exits from the site from a certain block, the number of likes under articles and other activities.

By pixel. A pixel is a code that can be embedded on a website. It is used to track those who visit the website, and then to catch up with an advertising offer.

By QR code. You can launch retargeting for those who visited the site by QR code.



Conclusion
Professionally configured advertising campaigns and a segmented approach to the audience make retargeting an effective tool for increasing brand awareness and revenue. A smart investment in retargeting can bring tangible results and increase the competitiveness of a business online.