Storytelling has numerous definitions, but in its literal translation, “story” means story and “telling” means to tell. To go further, it is worth presenting how Rock Content defines the technique:
“Storytelling is the art of telling, developing, and adapting stories using specific elements—character, setting, desire, and conflict—into events with a beginning, middle, and end, to convey a message in an electrical contractors email list unforgettable way by connecting with the reader on an emotional level.”
This concept is used on various platforms and for different purposes, but currently the art form that uses this most is cinema. It is natural for people to remember the name of their favorite film and moments from the plot — cinema has the power to record information in our minds .
To do this, there are structures with steps that can be used when creating a story. Below, we will talk about the two most famous ready-made formulas!
Joseph Campbell's model
The Hero's Journey was created by anthropologist Joseph Campbell and is presented in the book “The Hero with a Thousand Faces”, a study that identified a standard narrative in popular stories, containing 17 stages.
After that, the structure was adapted by Christopher Vogler, in the work The Writer's Journey, arriving at the 12 stages that we know today as the Hero's Journey.
The steps of the last adaptation are:
the common world;
the call to adventure;
refusal of the call;
meeting with the mentor;
the crossing of the first linear;
evidence, friends and allies;
approach to the secret cave;
approval;
the reward;
the way back;
the resurrection;
the return as an elixir.
The Pixar Model
The animation studio Pixar also uses storytelling in its films, but in a more simplified way than the Hero's Journey.
The structure is composed of 3 acts, being:
1st act – presentation: the famous “once upon a time...”, “every day...” and “until one day”. We are introduced to the characters’ ordinary lives until an event announces the conflict;
2nd act – development and journey: here, we follow the transformation of the protagonist, who, because of the conflict, goes through a series of obstacles, until reaching the final conflict;
3rd act – the big change: the character is introduced in a new routine, with the conflict resolved. From this point on, the main message is conveyed, moving the audience.