The goal is to engage people

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This is because that little line is the cover letter for what is going to be told next. Therefore, it is necessary that you manage to convince the investor from the title. Ideally, you should be able to reflect through the title what the company does and why it is a good option to invest in it. Keep in mind that you have less than a minute to persuade readers interested in your business. You also need to keep your story concise, as long stories can become a never-ending tale. not bore them with a never-ending tale. So get straight to the point and provide just the information you need for your presentation. 4.- Work with the 10/20/30 rule This principle was created a few years ago by entrepreneurship guru Guy Kawasaki. According to him, PowerPoint presentations should have 10 slides, last 20 minutes and be written in a 30-point font.


This doesn't mean you should tell your story clinics email list using only this type of document, as there are more advanced formats available today. You can use some of these techniques in your audiovisual materials, for example, telling your story in 20 minutes or less. You can also work with videos with images and texts in which you show the problem, solution and business model. Similarly, add the benefits offered by your products and services. You have to win over investors with your story. 5.- Show the data and figures Show metrics to investors It is essential to take care of the content you publish and not make the mistake of overwhelming the viewer with too much information. However, when you address investors, it is essential that you show them data and figures.