Audience and interested in their products.

[muniyaakter]

The Power of "You" in Marketing
It is based on several researches and tests that confirm that brands that use the “tu” (or, in general, the second person singular) have a more loyal

It is a type of communication that magnetizes attention and automatically answers these questions:

Does this company care about me?
Does this company understand me?
Did this company design this product for me?
For this and other reasons, the “tu” is also a constant in our communication style.

12 – Choice Paralysis
You want to give your customers as much content as singapore business email list possible, offer them all the products they might want or need, and reap the benefits of all that availability.

With the belief that the greater the availability, the greater the fruit you will reap.

Here's the counterintuitive truth : it's unlikely that too many options will lead to improved sales and revenue; in fact, it's often the opposite.

In Pro Marketers jargon, this phenomenon is called “choice paralysis.”

Too many options send us into decision paralysis

There is a famous experiment involving this phenomenon that can give you an idea of ​​its possible negative impact.

In 2000, researchers Inyengar and Leper conducted a study in a supermarket to compare how the purchase rate of a jam varied when a different number of flavors were available.