The concept of reciprocity is very simple

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Mandel and Johnson found that those exposed to money spent significantly more time on the car's price information , while those exposed to money spent significantly more time on comfort information such as seat materials, seat heating, etc.

Marketers Tip : If you want to use the prime effect in your marketing strategy, focus on small details, like the background of the site. They could make the difference between a certain purchase and a failed conversion.

2 – Reciprocity
: if someone does something for you, you will want to repay them and do something for them.

Robert Cialdini was the first to talk about it in his book south korea business email list The Weapons of Persuasion ” (a must read for any aspiring marketer).

A practical example studied by Cialdini: if a waiter brings the bill without mints, customers will give a tip based on the service received.

If they get a mint with the bill, the tip increases by 3.3%. Bill and two mints? +20% .

There are hundreds of ways to apply this law to online marketing.

Release a free ebook, infographic, branded swag , even your opinion on a topic of expertise.

If you have an ecommerce, a great strategy is to send a handwritten note along with your products.

Marketers Tip : Always make sure you give before you ask for something in return.