Therefore, you need to refine your audience

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You will have more conversions, because the more specific and well-targeted a campaign is, the more effective it will be.

You should know that Facebook, on the public side, sets automatic publishing parameters that cannot accurately take into account your market and your prospects.

by modifying the basic demographic information accordingly:

The country (or countries) where you want your ads to appear.
Language. Even if you set your location to Italy, it is essentia sri lanka business email list l to select “Italian” as your language or other languages ​​if they are targeted.
Age. Choose any age range that fits your target audience.
Gender. A fundamental parameter. Men and women react to advertising differently, so they need ads that are specifically created for them.
Remember : if your target is female, insert photos of women for the female audience and photos of men for the male segment.

Demographics. This is where information about the target audience’s education, occupation, family composition, and lifestyle comes into play.
They are the real power of segmentation. In fact, they will allow you to target people based on their profile information.
In practice, if you are part of a Facebook group that talks about “Bait and Fishing”, everyone who advertises on Facebook in this market niche will know it and you will be a potential customer of theirs.