4xx errors in the Issues tab of Site Audit

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Fix broken links
Broken links are pages that bots can't access. They hurt crawlability and user experience.

If bots can't access a page, they can't crawl and index it. Too many of these afghanistan email list errors slow down the crawling process and eat into your crawling budget.

A 404 error on Amazon, for example, looks like this.

A 404 error on Amazon
Image source

You can identify broken links as 4xx errors in the Issues tab of your Site Audit .


Click on the number of pages to check for broken ones. Then replace all links to the broken page with another page.

Delete duplicate content
Bots consider web pages duplicates if the content is 85% identical . Reduce duplicate content to prevent bots from getting confused and searching for the same page multiple times, wasting time and resources.

Duplicate content also affects indexing, as search engines may consider it a manipulation tactic.

The Issues tab highlights any duplicate content issues